Many people use Google Analytics, but only a few use it correctly. You probably won't become a Google Analytics Grandmaster overnight, but you can improve your Google Analytics skills. In the...
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Heute stelle ich einige Tipps & Tools vor, mit denen man seine eigene Webseite (& die der Konkurrenz) einer SEO-Analyse unterziehen kann. Dabei beziehe ich mich ausschließlich auf Tools, welche…
Analyze your email list with Facebook target groups Leads, leads, leads! We all want more leads (potential new customer contacts). But only when we know our customers and prospective customers can we offer them a...
Mobile app installations - CPI under €1 For a few months now, I have been responsible for acquiring new customers for a mobile app. This is a digital contract manager with which you can manage your contracts and...
Wir leben in einer Gesellschaft, in der alles schnell gehen muss. Sowohl an der Supermarktkasse als auch im Internet ist unsere Geduld sehr begrenzt; kaum jemand möchte mehr als 3…
Lookalike Audiences: die effektivste Facebook-Targeting-Möglichkeit zur Neukundengewinnung Die Auswahl der richtigen Zielgruppe ist entscheidend für den Erfolg deiner Facebook-Werbeanzeigen-Strategie. Dank der Vielzahl an Nutzern verfügt Facebook über qualitativ derart hochwertige…
Since the beginning of 2017, AdWords now also offers the option of using IF parameters in the ad texts of AdWords ads. Today I'll explain how you can use IF functions and what they are...
Facebook advertisers are familiar with the problem of the different figures from Facebook Conversion Tracking compared to the figures from Google Analytics. Again and again, advertisers feel cheated by Facebook. But there are...
After introducing affiliate marketing and the different tracking methods in the first two articles, today we will talk about the different commission models. In the following, we take a look at the...
Tracking methods in affiliate marketing After introducing affiliate marketing and its origins in the first article, today it's all about the different tracking methods in affiliate marketing. I will also discuss the advantages and...
