Online marketing benefits from collecting data about users and their behavior. On the basis of this data, analyses can be carried out to increase the performance of the site and new features can be...
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Nowadays, Google Analytics is part of every website and especially every online store. Without the regular evaluation of their own online marketing activities, every website operator will have problems drawing the right conclusions....
Different conversion figures and metrics in Google AdWords vs. Google Analytics Google Analytics is the central web analytics tool that most companies use to analyze their online marketing measures. Whether organic visitor flows or paid advertising campaigns,...
UTM tracking is the process of adding unique identifiers to your final URLs. If you do not want your URLs to be tracked in Google Analytics or any other third party system, you...
Many people use Google Analytics, but only a few use it correctly. You probably won't become a Google Analytics Grandmaster overnight, but you can improve your Google Analytics skills. In the...
In today's article, I'll show you how to create target projects in Google Analytics: The success of a website or an online store is measured by whether the goals that the respective...
Facebook advertisers are familiar with the problem of the different figures from Facebook Conversion Tracking compared to the figures from Google Analytics. Again and again, advertisers feel cheated by Facebook. But there are...
