German ecommerce

The German E-Commerce Market

The German eCommerce market has many specificities compared to other markets.…


facebook targeting bild

10 most common mistakes made by Facebook-Advertisers

In today's article I will present the 10 most common mistakes made by Facebook…


Amazon SEO

Amazon SEO

In today's article, "Amazon and SEO", I discuss the functions of the Amazon…


Misunderstandings when selling on Amazon

Misunderstandings when selling on Amazon

In today's article I discuss common misunderstandings when selling on the…


Misunderstandings when selling on Amazon

The most common mistakes by Amazon sellers

In today's article I present the 19 most common mistakes made by Amazon…


Amazon vs YouTube

Why YouTube is a role model for Amazon

Why Amazon needs to become more like YouTube if it wants to dominate all online…


URL Tracking in Google Analytics

CAC VS. CLV: WHICH KPIS ARE DECISIVE?

WHY COMPANIES SHOULD NOT FOCUS EXCLUSIVELY ON CUSTOMER ACQUISITION COSTS In…


URL Tracking in Google Analytics

Google AdWords vs. Google Analytics

DIFFERENT CONVERSION NUMBERS AND MEASUREMENTS IN GOOGLE ADWORDS VS. GOOGLE…


Prerequisites for eCommerce

Prerequisites for eCommerce in 2018

The desire to be his own boss is still very strong in 2018 due to the…


Amazon Alexa SEO

Amazon Alexa SEO

More and more households own an Amazon echo device or a similar device that…