As Amazon PPC Agency we support online pure players, FMCG brands and established brands from the stationary retail sector in reaching new customer groups using Amazon Ads. The advertising budgets are between 3,000-150,000 per month.
Have you already burned your fingers with another Amazon PPC agency?
Unfortunately, we hear this very often in initial discussions. We promise you not the blue skybut that we optimize your Amazon Ads as if they were our own. No trial & error. No bullshit bingo.
6 Amazon Ads experts
+ 100 optimized Amazon Ads accounts
> € 70 million in managed eCommerce sales in 2022
> € 4 million in advertising expenditure in 2022
Are you wondering how we can support your company as an Amazon PPC agency?
Amazon Sponsored Ads
Amazon Sponsored Campaigns are the bread & butter business for us as an Amazon PPC agency. An optimal mix of Sponsored Product, Sponsored Brand, Sponsored Brand Videos and Sponsored Display Ads enables long-term success when selling on Amazon.
With our in-house developed reporting software, we provide our customers and ourselves with a precise picture of the current campaign performance.
In-house Amazon Ads workshops
In our Amazon Advertising workshops, we provide our customers with the necessary knowledge about selling on Amazon and, as a sparring partner, we also answer all their questions about advertising campaigns.
Amazon PPC Internationalization
Are you currently only active in Germany? We also help our customers to sell on Amazon FR, ES, IT, UK, SE, PL & NL.
Amazon SEO ❤️ Amazon PPC
Optimized listings no longer guarantee organic rankings. That's why we implement customized campaign structures to achieve top rankings.
Conversion rate & shopping cart optimization
Amazon Ads are no longer enough to achieve the desired ACoS or ROAS values, which is why we also rely on conversion rate optimization.
Are you still unsure whether we as an Amazon Ads agency can boost your Amazon business?
We recommend working with us as an Amazon Ads agency if you:
- are looking for a reliable and long-term partner to manage your Amazon account
- are prepared to hear unpopular truths in order to become more successful in the long term
- wishes a personal and regular exchange
- have the ambition to become one of the top 3 brands in your category on Amazon
- have unique products that have a clear differentiating feature (no Alibaba private label)
- are looking for a specialized and focused Amazon PPC agency that only works on Amazon all day long
We do not recommend working with us as an Amazon Ads agency if you:
- have an undifferentiated product range that is already available countless times on Amazon
- only want to build a small cash flow business and don't really want to use Amazon
- sell third-party branded articles without owning the trademark rights
- actually already know everything and just want to have your opinion confirmed
- have no ambitions to dominate your category on Amazon
- are looking for a full-service advertising agency that can do a little bit of everything, but nothing too 100%
You will soon no longer have to worry about the following things.
- Keyword research
- Bid optimization
- Campaign structure
- Conversion optimization
- Negative keywords
- Budget optimization
- ACoS & ROAS optimization
- Bidding strategies
- Conversion optimization
- New advertising opportunities
- Seasonal optimization
Amazon PPC agency from Düsseldorf
We are based in beautiful Düsseldorf-Oberkassel. Here we work on optimizing our clients' Amazon PPC campaigns on a daily basis. Would you like to get to know us personally? Of course, we are also happy to invite our customers to our offices at Arnulfstraße 33 for personal meetings.
The following online media have reported on us
What do we offer our clients as an Amazon PPC agency?
Is your company already advertising on Amazon? But you're currently not sure whether you're on the right track? Then we recommend carrying out an advertising audit to determine the current status of your advertising account and identify opportunities for growth.
Monthly advertising support
One of our main tasks as an Amazon PPC agency is the monthly management of our clients' advertising accounts. We carry out regular optimizations (negative keywords, setting up new campaigns) and also establish new campaigns. Advertising opportunities that Amazon offers us as advertisers.
An optimized product listing is no longer enough to be displayed on the first page of Amazon. Without the support of Amazon PPC campaigns, it is not possible to achieve a top ranking in the organic search results in the long term. That is why we as Amazon Agency not only about SEObut also to PPC advertising.
Our success stories as an Amazon Ads agency
Increased advertising sales by over 104% and increased advertising efficiency by 7.1% in just 90 days.
Optimization of the advertising campaigns of a customer from the "DIY store" category
Increase in total sales by over 10% and increase in advertising efficiency by 63% in the first 60 days.
Optimization of the advertising campaigns of a client in the category "Food supplements for animals"
Reduction of advertising costs by 46% with no change in advertising revenue in the first 30 days
Optimization of the advertising campaigns of a customer from the "DIY store" category
Increase in advertising revenue by 223% with a simultaneous increase in advertising efficiency of 34.4% in just one month
Optimization of the advertising campaigns of a client from the "Home & Living" category
What makes us different from other Amazon PPC agencies?
60 million € - Customer sales (p.a.)
We have been offering our services as an Amazon PPC agency since 2017. Since 2017, we have already managed over 50 Amazon PPC projects and currently manage an annual advertising budget of around 3.5 million euros. Our standard client is an online pure player and generates a turnover of between 2-12 million euros per year. This unique experience enables us as an Amazon PPC agency to significantly increase the turnover of our new customers in particular.
Not interns, but experts
Our team currently consists of 5 people, all of whom have undergone intensive training in Amazon PPC. The activities we take on are also carried out in-house at 100% and are not passed on to freelancers or other agencies. We only decide to work with a potential new customer if we are certain that our professional expertise will offer them significant added value.
Personal service at eye level
In addition to technical expertise, our experience has shown that it is essential to establish a personal and professional relationship with our clients. Only if our customers feel well looked after and enjoy working with us can we talk of a successful collaboration.
Which Amazon advertising formats do we manage for our customers?
Amazon Sponsored Product campaigns
Amazon Sponsored Product campaigns are our clients' main advertising format when it comes to running Amazon PPC campaigns. As a rule, Sponsored Product campaigns account for around 60-85% of advertising costs and around 65-90% of advertising revenue. As an Amazon advertising agency, we use both automated and manual campaigns in a targeted manner to achieve our clients' advertising goals. We also pay particular attention to the exact breakdown of brand, generic and competition keywords so that the results achieved can also be assessed.
Amazon Sponsored Brand Campaign
Sponsored Brand campaigns are of course a must in any Amazon marketing mix! We also place sponsored brand product collection ads as well as store spotlight ads and sponsored brand video ads. Sponsored Brand campaigns can be created specifically for certain goals, such as to increase the number of views in the Brand Store, to launch new products or to communicate a marketing message! The versatile use of sponsored brand campaigns is often not fully exploited.
Amazon Sponsored Display Campaigns
Of course, we also use sponsored display campaigns to acquire new and existing customers. Here we rely on a combination of product alignment campaigns and target group targeting. As an advertising format, we are increasingly relying on user-defined background images to present the advertised products even more clearly. Even if the click rates for sponsored display ads are significantly lower than those for sponsored brand and sponsored product ads, this form of advertising should not be neglected.
We've talked enough about ourselves for now. Now it's our customers' turn
”Modern Gourmet Foods hired Tobias in 2019 to help us grow our Amazon FBA business in Germany. In our first year working with him, he was able to help us increase our sales 7x. We continued to improve in 2020 and increased our sales by another 4x. Tobias was instrumental in this growth. He is extremely competent and knowledgeable about Amazon and is always on time with his deliverables. In addition, he is very easy to work with a pleasure to have as part of our team.Jennifer WattsDirector of Ecommerce - Modern Gourmet Foods
”Tobias has been contributing to the success of HOLZRICHTER Berlin since 2017 with foresight, professional expertise and the highest level of commitment. I particularly appreciate his hands-on mentality and excellent customer focus, which he has never neglected for himself as a sought-after marketer.Alexander Korduan
”We feel very well looked after, as the services are very specifically tailored to our products. Mr. Dziuba is also very flexible and offers quick assistance with problems.Akin AktasManaging Director EVIA GmbH
Mr. Dziuba is a competent partner who helps us to achieve our Amazon goals.
”I am delighted to be working with Tobias Dziuba.Sascha WenzelManaging Director In & Out House GmbH
He is absolutely competent and his know-how has allowed our turnover to grow strongly. His advertising campaigns are not only very well created, but also controlled. This means that the advertising budget is always checked for efficiency.
He is always available and always ready to help. That's how service should be.
”Our decision to take the listing of our lights on Amazon into our own hands was a game changer. It opened the door to a large number of new customers in the B2B sector.Michael PertererManaging Partner SIGOR Licht GmbH
Without the help of AdsMasters and Tobias Dziuba, we would never have had the opportunity to successfully list and advertise products without being buyers ourselves.
”Best Amazon agency we have ever had. Takes full and independent care of seller + vendor (incl. ads) and manages the business as if it were his own. Not a typical agency in a very positive sense. Thank you!Jan GöktekinFounder & Managing Director - Pumperlgsund GmbH
FAQs on collaboration
We provide different forms of cooperation and customizable contract terms to meet the specific requirements of our clients. Depending on the current situation of your business and your goals, we have a solution ready. Basically, our services can be divided into the following categories: 1. full-service agency for selling on Amazon; 2. advertising agency for Amazon sellers and 3. project-related cooperation in the form of seminars, SEO projects & coaching.
As a rule, our contract terms are six to twelve months, with a notice period of three months. This time frame gives you enough leeway to test our services extensively and achieve initial positive results. Our longer-term contracts encourage extensive collaboration and help you to achieve long-term goals and continuously benefit from our Amazon Seller & Vendor services.
Yes, we have numerous references and case studies from previous clients, which you can find under the "Success stories" menu item on our website. These success stories offer you an insight into the services we have provided for various clients and present concrete results that we have achieved. The reports serve to give you an idea of how our Amazon PPC agency operates and what successes we are able to achieve. You can see how we have achieved marketing goals, increased conversion rates, reduced costs and increased sales. If you have any questions or need additional references, please don't hesitate to contact us.
Each of our customers is assigned a dedicated contact person who will be at your side throughout the entire collaboration. Your contact person is very familiar with your company and your goals and guarantees that your concerns and requirements are taken into account in the regular calls. This individual support enables us to develop a strategy tailored to your specific goals.
Each of our customers is assigned an account manager who has years of experience in supporting sellers and vendors. The account manager is your central point of contact for the implementation and discussion of the next steps. In addition to the account manager, we also have a dedicated Amazon Ads Manager who is responsible for the execution and optimization of the advertising campaigns.
We are in contact with our customers via email and Google Hangout. We set fixed and regular appointments with each customer (weekly, fortnightly or monthly) at which we discuss current sales performance and the next steps and optimizations.
Typical process - from contact request to collaboration
The first step after contacting us is to arrange an initial consultation, which can be conducted either by telephone or video call. In this initial meeting, we will get to know each other and discuss your current situation. I (Tobias) will also introduce you to our services and experience. Of course, I will also answer questions about selling on Amazon, optimization options and Amazon Advertising.
After the initial consultation, we usually carry out an initial Amazon PPC audit to determine the current situation of the advertising account. Here we identify optimization strategies and define an action plan for the next steps to achieve the desired marketing goals.
Once we have created an Amazon strategy, we present it next and discuss any questions that arise in a personal meeting. Only if both sides agree with the strategy do we discuss the conditions and the course of a possible collaboration in the next step.
Just a few days after the Amazon PPC strategy was presented, we implemented the strategy in the Amazon Advertising account. In doing so, we ensure that the Amazon advertising campaigns are clearly structured.
Once the Amazon PPC campaigns have generated the initial data, we start to optimize the advertising campaigns on an ongoing basis. Here we pay attention to KPIs such as ROAS, TACoS, CPO, impression share, CTR and CPC. Long-term campaign success on Amazon can only be ensured by evaluating all of these key figures.
In addition to the campaign support, we create monthly reports and arrange monthly update calls to discuss the current situation and adjust the campaign strategy. Because only if both sides are informed can there be a successful and long-term collaboration.
Arrange a non-binding consultation
Amazon PPC Agency - Frequently asked questions
When is it worth working with an Amazon PPC agency?
Should every seller (Seller & Vendor) on Amazon work with an Amazon PPC agency? Absolutely not! As a rule, working with an Amazon PPC agency is only recommended for 10-20% of all active sellers & vendors.
As an Amazon PPC agency, what do we look out for before working with a client?
As an Amazon PPC agency, we always pay attention to the following points before a possible collaboration with a customer: Checking the feasibility and the goals of the account. The first step is to check whether we can really help the potential customer. The answer here is regularly "no". We only work with clients who we can say with certainty that our work can have a significant impact. We generally avoid conflicts of interest with similar products by not working with clients with identical product portfolios. In order to avoid potential conflicts of interest, we must therefore reject all inquiries that offer products that are currently already being sold by a client we support. Checking other factors influencing the campaign performance of Amazon PPC is just one of many levers for achieving sales success on Amazon. We regularly discuss and answer questions about shipping logistics, product selection, product presentation and internationalization with our customers.
What does an Amazon PPC agency cost?
The costs of a PPC agency depend on the needs of the client, which can be completely different. Factors influencing the costs include the size of the company, the objectives, the number of products to be advertised, the competitive situation and many other factors. For this reason, we cannot prepare standard offers without a prior consultation. Every customer receives an individual offer from us that is tailored to the customer's current situation.
What tasks does an Amazon PPC agency take on?
As a PPC agency, we take care of the placement of paid advertisements on Amazon. Our aim is to display our clients' products as effectively and efficiently as possible. Different customers have different objectives, which is why each customer requires a separate approach to ensure that the desired objectives are achieved via PPC campaigns on Amazon. As the placement of advertisements is only one of many criteria for success, we also advise our customers on Amazon SEO and listing optimization.
What is Amazon PPC?
Amazon PPC (pay-per-click) advertising describes advertising formats that are controlled and displayed via Amazon and billed per click. The advertisements are mostly displayed on the Amazon website. An alternative to Amazon PPC is Amazon DSP (Demand Side Platform), which is billed according to CPMs - i.e. a price per thousand contacts. There are currently three different Amazon PPC campaign types that are available to both Seller Central and Vendor participants for advertising their own products.
Amazon PPC campaign types
The three different campaign types available to advertisers on Amazon are:
- Amazon Sponsored Product campaigns
- Amazon Sponsored Brand Campaigns
- Amazon Sponsored Display campaigns
Amazon Sponsored Product campaigns:
The Amazon Sponsored Product campaign is the advertising type that generates the most clicks, orders and sales. It is therefore the main campaign type and belongs in every advertising account. As a rule, Sponsored Product campaigns account for around 50-80% of advertising costs and advertising sales across all Amazon PPC campaign types. This is because the placement of the Sponsored Product campaign has been chosen so favorably by Amazon that these ads receive the majority of the attention.
There are two types of Sponsored Product campaigns, the so-called automatic and manual campaigns. When choosing an automatic Sponsored Product campaign, the advertiser defines the products to be advertised, the daily budget and the maximum CPC bid.
In contrast, the advertiser has significantly more work with manual campaigns, but also significantly more creative freedom. The placements can be freely selected and all placements, whether search term or product detail page, can be controlled using individual CPC bids. When using manual campaigns, the advertiser can either control the placement for predefined search terms or carry out the placement on product detail pages. The analysis and optimization options for manual sponsored product campaigns are much more extensive than those of automatic campaigns.
As a best practice tip, sponsored product campaigns should be defined according to the chosen focus. For keyword campaigns, it may be advisable to structure PPC campaigns according to generic terms, private label terms and competitor names in order to facilitate performance evaluation at account level.
Amazon Sponsored Brand Campaigns:
The second type of Amazon campaign is the sponsored brand campaign. As the name suggests, the focus here is on promoting the brand and the entire product range. Sponsored brand campaigns can only be created and played out by vendor participants and sellers with a registered brand.
Sponsored Brand campaigns are not divided into manual and automatic campaigns. All campaigns are manual in nature.
However, the following design options are available:
Sponsored brand product collection ads
In the product collection ads, three of the brand's products appear next to the brand logo and the headline. Clicking on one of the products leads directly to the product detail page. Clicking on the logo or the headline takes the customer directly to the brand store of the brand.
Sponsored Brand Store Spotlight Ads
Instead of three products, three different categories of the brand store are displayed in store spotlight ads. A headline and a logo are also displayed here. However, clicking on the ad always leads to the brand store.
Sponsored Brand Video Ads
The latest sponsored brand advertising type is brand video ads. The ad is placed after the first four organic placements on desktop and after the first two organic placements on mobile. In addition to an advertising video, the advertised product is linked. Clicking on the advertised product takes the customer directly to the product detail page.
Display types of sponsored brand campaigns:
Sponsored Brand campaigns can be applied to both keywords and product detail pages, regardless of the selected design option.
A comprehensible campaign structure - generic terms, own-brand terms and third-party brand terms - should also be used when designing sponsored brand campaigns.
A significant difference to sponsored product campaigns is the possibility of advertising even without an existing BuyBox. For sponsored product campaigns, the presence of the BuyBox at the advertiser is a basic prerequisite for campaign playout.
Sponsored display campaigns
Finally, we now come to the last Amazon PPC campaign type, the sponsored display campaigns. In sponsored display campaigns, a display ad is played that shows either the product alone, the product with the brand logo and a headline or a lifestyle shot of the product.
Here too, the prerequisite is that the seller has a registered brand in order to be able to use this type of campaign. However, a BuyBox as with sponsored product campaigns is not necessary.
A significant difference to the two previous campaign types lies in the display of sponsored display campaigns. On the one hand, sponsored display ads are only available in manual campaign form, and on the other, there is no keyword targeting as with sponsored product and sponsored brand campaigns.
For sponsored display campaigns, advertisers have access to both the familiar product targeting and the relatively new target group targeting. With target group targeting, the advertiser can access the Amazon target groups and reach predefined groups of people with display ads. For some time now, it has been possible to target users who have seen the advertiser's products but not purchased them (classic retargeting).
Advertisers also have these three different optimization options at their disposal:
- Optimization for visible impressions (CPM billing)
- Optimization for page impressions (CPC billing)
- Optimization for conversion (CPC billing)
As a rule, optimization for conversion is recommended.
Sponsored Display campaigns usually have a relatively small share of the total Amazon PPC advertising costs. In most cases, the share of Sponsored Display campaigns is around 10% of the advertising costs of an advertising account.
In particular, retargeting for products that require explanation and buyer retargeting for consumer goods are features that belong in every professional campaign setup.
Which brand goals can be achieved with Amazon PPC campaigns?
Amazon PPC campaigns are used to present the advertised products to customers who are ready to buy. Ultimately, Amazon PPC is not much more than placing your own products on a premium shelf space. As in stationary retail, there are visible placements and not-so-visible placements. Amazon PPC only ensures that the advertised products are visible.
Marketing goals that can be achieved through the use of Amazon PPC are:
- Reaching new customer groups
- Increase in market share
- Presentation of new products
- Sale of articles
- Increase of the organic ranking
As we can see, Amazon PPC can be used for much more than just the crude optimization of a ROAS value. It is therefore advisable to align the use of Amazon PPC campaigns with your strategic marketing goals. As an Amazon PPC agency, we support you with your ads.