One of the biggest changes for Facebook advertisers is the Campaign Budget Optimization Update, which is set to become mandatory in September 2019. As the update will have a major impact on how...
Today we are talking about what is probably the most important targeting option when placing ads on Facebook, the Custom Audience. A custom audience is a group of people who have a connection with you or your...
The success of Facebook campaigns largely depends on selecting the right target group and creating a suitable ad. Determining target groups and creating ads can't be that difficult, can it?
The placement of Facebook campaigns is one of the most promising measures in performance marketing. Especially when running retargeting campaigns, fantastic CPO (cost-per-order) and ROAS (return on advertising spend) values can be achieved. With my...
If you're running Facebook ads - or want to run them in the future - there's an important tool you should start using right away. The Facebook Pixel helps you and your team get the most out of...
Facebook offers many different groups of advertisers the perfect channel for successful marketing. Despite the recognized value of Facebook today, some advertisers give little or insufficient attention to Facebook...
In 2018, Facebook Advertising is still the most popular and promising performance marketing channel alongside Google Ads. Especially for new products and services that are not actively searched for (googled), Facebook Advertising is...
In today's post, I'll be discussing the possibility of using Facebook App Install Ads to increase the number of app users. There are already numerous articles circulating about how Facebook ads can be used to...
There are numerous articles and instructions that help with the right approach to app development. However, once the app has been successfully launched in the app store, disillusionment often sets in. Only your own acquaintances...
Today I'll show you how you can optimize your Facebook campaign on your own! Have you run Facebook campaigns but haven't achieved the desired success? Then you're not alone. With the...
