Google Shopping is one of the most popular and promising performance marketing channels for online retailers. Due to the growing importance of the Amazon marketplace in particular, it is becoming increasingly important to include other channels in order to avoid...
Google Ads celebrated its 20th anniversary last year. Time to take a look at the success story of the advertising system, draw a direct comparison with Amazon Advertising and compare the two...
After a long time without any new content, today I'm writing about the topic of full-funnel strategies for search campaigns. For this purpose, I will present a theoretical example of a full-funnel search network campaign for Google Ads....
With Google Ads (formerly AdWords), Google has created the best-known SEA advertising system in the world. With a market share of around 88% (as of 2019), Google is by far the most...
Today I'm talking about one of my favorite topics, the structure of Google Shopping campaigns. Yes, you heard me right, the structure of Google Shopping campaigns is one of the topics that...
Google Shopping campaigns are one of the most effective and important performance marketing opportunities for online retailers. Apart from advertisements on Amazon, I don't see any other advertising channel that offers such good results when running CPC and CPM campaigns....
Different conversion figures and metrics in Google AdWords vs. Google Analytics Google Analytics is the central web analytics tool that most companies use to analyze their online marketing measures. Whether organic visitor flows or paid advertising campaigns,...
There are numerous articles and instructions that help with the right approach to app development. However, once the app has been successfully launched in the app store, disillusionment often sets in. Only your own acquaintances...
It is not at all understandable to you why your ads are not appearing on Google, after all, you have structured your new PPC account, loaded the keywords and optimized the ad text before you...
Everyone already knows about the quality score that exists for individual keywords in your Google AdWords account - the visible quality score at the keyword level. What many people don't seem to realize is that...
