A brand does not need a "purpose" to be successful. At least that's what Bryan Sharp claims. The marketing professor goes even further and claims that the higher purpose of a brand...
When you think of brand recognition features, images of all kinds of logos probably come to mind first. Logos do have a significant impact on a brand, but a strong brand...
The Canadian online store giant Shopify has experienced a real boom in recent years. What began in 2004 as a simple modular system developed by a German expatriate is now a comprehensive store solution that is used by small businesses,...
Anyone looking for a "short" summary of Amazon quickly comes up against its limits. Nothing about Amazon is short, because the complex business model requires explanation. Does Amazon earn its...
Anyone looking for a "short" summary of Amazon will quickly reach their limits. Nothing about Amazon is short, because the complex business model requires a lot of explanation. Deserved...
Our understanding of marketing has been shaken. After years of the advertising world assuming that differentiation leads to sales success, marketing professor Sharp has proven it: No one cares. Only 17% of all consumers think that the brand that...
Even if branding isn't the top priority for Amazon sellers, it's still worth looking into. Although you can rely on the pulling power of the Amazon brand...
Building a brand is not easy. A few bad decisions can start a snowball effect and put a brand in a sorry state. All that time, money...
After a long time without any new content, today I'm writing about the topic of full-funnel strategies for search campaigns. For this purpose, I will present a theoretical example of a full-funnel search network campaign for Google Ads....
With the rapid development of e-commerce, delivering finished products directly to customers without having to rely on third-party suppliers is becoming the first choice for some companies. This strategy is...
