A brand does not need a "purpose" to be successful. At least that's what Bryan Sharp claims. The marketing professor goes even further and claims that the higher purpose of a brand...
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When you think of brand recognition features, images of all kinds of logos probably come to mind first. Logos do have a significant impact on a brand, but a strong brand...
The development of digital products, such as online courses, is currently trending as it is a great way to monetize an audience. But is it also worthwhile for beginners and...
With Google Ads (formerly AdWords), Google has created the best-known SEA advertising system in the world. With a market share of around 88% (as of 2019), Google is by far the most...
