The efficiency of online advertising campaigns is determined by most advertisers on the basis of performance indicators such as cost-per-order (CPO), cost-per-lead (CPL), cost-per-click (CPC) or return-on-ad-spent (ROAS). The traceability of conversion...
Are you thinking about selling clothing items from your own or a third-party brand on Amazon? In this article, I will therefore focus exclusively on selling clothing on Amazon. Let's take a look at...
One of the biggest changes for Facebook advertisers is the Campaign Budget Optimization Update, which is set to become mandatory in September 2019. As the update will have a major impact on how...
In today's article, I will introduce you to Amazon Brand Analytics. Amazon Brand Analytics is a feature that is available to brand owners to better analyze data on search and click behavior on Amazon.
Today's article is about attribution in the placement of advertising campaigns on Amazon, i.e. the question of the logic according to which sales are assigned to a campaign. Amazon advertising attribution is...
For some time now, Amazon Business has also been offered as a marketplace for business customers in Germany. Entrepreneurs and companies of all sizes have the opportunity to register for the service free of charge and...
Today we are talking about what is probably the most important targeting option when placing ads on Facebook, the Custom Audience. A custom audience is a group of people who have a connection with you or your...
The success of Facebook campaigns largely depends on selecting the right target group and creating a suitable ad. Determining target groups and creating ads can't be that difficult, can it?
Creating attractive promotional offers can significantly increase the number of sales. Amazon offers various types of promotions for this purpose. From discounts to coupon codes to lightning deals...
Today I'm talking about one of my favorite topics, the structure of Google Shopping campaigns. Yes, you heard me right, the structure of Google Shopping campaigns is one of the topics that...
