It doesn't take much to launch an Amazon business, but to make data-driven decisions that fuel growth, you need a comprehensive Amazon SEO and PPC Tool. Sellics aims to be a tool that enables you to monitor the performance of your products and campaigns on Amazon and increase it through optimal keyword ranking, inventory control and feedback management. But is Sellics able to do all this?
What is Sellics?
Sellics is a commercial Amazon tool that was launched in 2014. Headquartered in Berlin, Sellics Marketplace Analytics operates on nine international Amazon marketplaces and helps over 4000 brands increase their presence worldwide by increasing organic traffic, automating Amazon PPC-campaigns, tracking profits, optimizing rankings, monitoring competitors, managing reviews and tracking performance metrics.
Advantages and disadvantages of Sellics
| Pros | Cons |
| Extensive analysis capacities | Complex UI |
| Suitable for sellers, vendors and agencies | Limited historical data |
| Outstanding customer service | |
| Wide range of tools and functions | |
| Fair prices, especially for sellers |
Product features
Sellics includes a range of customized services not only for sellers, but also for the agencies that want to use Sellics. Here's a quick look at the main features:
Profit calculation
Sellics enables its users to get a holistic view of sales, costs and profit split. It allows one to track every sale in real time, understand the impact of both fixed and variable costs, monitor sales and profit across the entire product portfolio, export profit dashboard data for better analysis and evaluate both sales and costs to track profitability. It is also possible to integrate multiple accounts and examine performance across multiple marketplaces.
PPC Management
To run a successful advertising campaign, you need to understand what works and what doesn't. With Sellics, not only can you analyze the performance of your campaign for a specific time period, but you can also automate PPC campaigns to save time and get a higher return on ad spend. The PPC manager is really intuitive and results-oriented and also allows you to automate keyword bids and migrate keyword ads for faster bid adjustments.
Amazon SEO
The performance of any product on Amazon depends heavily on how the product performs for relevant search terms. To ensure good performance, Sellics offers users the opportunity to increase visibility by optimizing product listings, comparing listings with those of competitors and prioritizing keywords based on the search volume indicator. One can also use the Sellics keyword ranking tool to track rankings and observe how optimization affects rankings over time.
Review Management
Product reviews can both improve and worsen your market position. With the intelligent product review management system, you can stay on top of things at all times. It notifies you immediately of every new customer review, you can sort reviews by their impact on your star rating, and it helps you focus on immediate damage control. Furthermore, using the tool enables you to study positive reviews extensively, recognize the similarities and use this knowledge to focus on the unique selling points of the product.
Inventory management
Thanks to the inventory management tool, you know exactly when your stock will run out based on your current sales figures. It helps you to keep track of your reorder pipeline so that you can plan your resources accordingly.
Price
Compared to other Amazon tools, the price of Sellics is complex. With a low annual turnover of up to €60,000, Sellics is surprisingly cheap at €37 per month for a 12-month subscription. From € 1.2 million, on the other hand, you pay € 247, which should hardly hurt in view of the turnover. Vendors, on the other hand, pay at least €269 per month for the SEO package, while the Amazon Advertising package costs at least €399. Agencies receive an individual offer.
My experience with Sellics
Sellics has a clean and modern user interface, but an overwhelming dashboard. My main goals were simple: monitor sales, inventory and advertising. On all fronts, the software helped me immensely once I got to grips with the user interface. I found Sellics particularly useful for identifying keywords used by competitors. The bottom line is that it simply saves valuable time. The bid automation also works flawlessly, as you would expect from a good tool. All in all, Sellics is one of the best overall solutions for anyone working professionally with Amazon.
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