Our understanding of marketing has been shaken. After years of the advertising world assuming that differentiation leads to sales success, marketing professor Sharp has proven it: No one cares. Only 17% of all consumers think that the brand that...
Have you launched an advertising campaign on Amazon in the last few days and are wondering why you haven't received any impressions? There are numerous reasons why this may be the case.
Have you noticed that Amazon is ordering products from your FBA stock and are wondering why Amazon is doing this and how you can prevent it? Then you've come to the right place. In the following...
We have already covered the topic of FBA - Fullfilment by Amazon in detail in several articles. There are also many other blogs in German-speaking countries that present the topic again and again...
In today's article, we want to take a closer look at the topic of campaign structures on Amazon, and in particular the concept of single ASIN campaigns. The advantages of a clear and well-structured advertising account are...
In today's article, we take a look at the topic of "brand protection campaigns" on Amazon. We will shed light on why brand protection campaigns belong in almost every ad account, which campaign types can be used here and...
In his first letter to shareholders in 1997, Jeff Bezos shared his bold vision for the then still small company: a relentless focus on customers and a prioritization of...
Both product reviews and seller ratings are extremely important for Amazon sellers. Not only do they have a significant influence on purchasing decisions, but they also have a definite impact on the algorithms for organic...
This article deals with the topic of how to improve the Amazon ranking so that one’s own product achieves the highest possible visibility. Behind the rankings is the Amazon A9…
There are countless blogs that report on the obvious advantages of Amazon FBA (the shipping method) without going into great detail about the possible problems of too one-sided shipping logistics….
