In today’s article, „Amazon and SEO“, I discuss the functions of the Amazon search algorithm, optimization measures for better rankings in search results, and differences to search engine optimization for…
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In today’s article I discuss common misunderstandings when selling on the Amazon marketplace. 1. 1 After optimizing the product listing, my product will appear on the first page. Over the…
In today’s article I present the 19 most common mistakes made by Amazon vendors, which I have noticed again and again in the last few months during my daily account…
WHY COMPANIES SHOULD NOT FOCUS EXCLUSIVELY ON CUSTOMER ACQUISITION COSTS In this article I describe my opinion on the very one-sided focus on Customer Acquisition Cost (CAC). In my conversations…
DIFFERENT CONVERSION NUMBERS AND MEASUREMENTS IN GOOGLE ADWORDS VS. GOOGLE ANALYTICS Google Analytics is the central web analysis tool that most companies use to analyze their online marketing activities. Whether…
The desire to be his own boss is still very strong in 2018 due to the continuing hype surrounding the topic of entrepreneurship. In particular, the type of „passive-income-how-do-I-quickly-make-my-first-million-without-where-any-value-added-offer“ has…
After I introduced affiliate marketing and its origins in the first article, today everything revolves around the different affiliate marketing tracking methods. I will also explain the advantages and disadvantages…
In today’s article I will introduce you to 13 tips on how to reduce your AdWords costs. Google AdWords campaigns are among the best ways to attract new customers online….
Sponsored-Product-Campaigns are next to Headline-Search-Ads Performance-Marketing-Activities that Amazon provides sellers of the Sellers-Central. Generally, every seller with professional Account and a Buy-Box can use Sponsored-Product-Campaigns. Headline-Search-Ads are available for all…
Search engines dominate our decision behaviour while shopping in the Internet. Whether it is the classic Google search or a search on marketplaces like Amazon generally the first search results…
