Amazon has long ceased to be an insider tip when it comes to buying and selling products online. After all, the marketplace offers both buyers and sellers a number of...
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Our understanding of marketing has been shaken. After years of the advertising world assuming that differentiation leads to sales success, marketing professor Sharp has proven: No one cares. Only 17%…
With Google Ads (formerly AdWords), Google has created the most famous SEA advertising system in the world. With a market share of around 88% (as of 2019), Google is by…
Today I’m talking about one of my favorite topics, the structuring of Google Shopping campaigns. Yes, you heard right, the structure of Google Shopping campaigns is one of the topics…
The German eCommerce market has many specificities compared to other markets. Between the different opportunities that it offers, as well as the habits of German consumers, without forgetting the different…
In today’s article I will present the 10 most common mistakes made by Facebook advertisers, which I noticed more and more during the daily account support of the last months….
In today’s article, „Amazon and SEO“, I discuss the functions of the Amazon search algorithm, optimization measures for better rankings in search results, and differences to search engine optimization for…
In today’s article I discuss common misunderstandings when selling on the Amazon marketplace. 1. 1 After optimizing the product listing, my product will appear on the first page. Over the…
In today’s article I present the 19 most common mistakes made by Amazon vendors, which I have noticed again and again in the last few months during my daily account…
WHY COMPANIES SHOULD NOT FOCUS EXCLUSIVELY ON CUSTOMER ACQUISITION COSTS In this article I describe my opinion on the very one-sided focus on Customer Acquisition Cost (CAC). In my conversations…
