In today's article, we explain how you can optimize an Amazon listing. Among other things, we answer the following questions: Why is the optimization of Amazon product listings so important? Is the optimization...
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In today's article "Amazon SEO", I will discuss how the Amazon search algorithm works, optimization measures for better rankings in the search results pages and differences to search engine optimization for Google search. However, I would like to start with the...
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Facebook offers many different groups of advertisers the perfect channel for successful marketing. Despite the recognized value of Facebook today, some advertisers give little or insufficient attention to Facebook...
Im heutigen Beitrag stelle ich die 9 häufigsten Fehler von Facebook-Werbetreibenden dar, die mir vermehrt während der täglichen Account-Betreuung der letzten Monaten aufgefallen sind. Das Vermeiden dieser Fehler ermöglicht Werbetreibende…
In 2018, Facebook Advertising is still the most popular and promising performance marketing channel alongside Google Ads. Especially for new products and services that are not actively searched for (googled), Facebook Advertising is...
Warum Unternehmen nicht ausschließlich auf Customer-Acquisition-Cost achten sollten In diesem Beitrag schildere ich meine Meinung zum sehr einseitigen Fokus auf Customer-Acquisition-Cost (CAC). In meinen Gesprächen mit Kunden, denen ich dabei…
Alongside Headline Search Ads, Sponsored Product campaigns are one of the performance marketing activities that Amazon makes available to sellers in the Seller Center. Sponsored Product campaigns can be used by all sellers with the professional tariff and an existing Buy Box. Headline Search Ads have been...
Everyone already knows about the quality score that exists for individual keywords in your Google AdWords account - the visible quality score at the keyword level. What many people don't seem to realize is that...
As an entrepreneur, you are concerned with content marketing in terms of building your own authenticity and brand awareness as well as achieving your company's long-term goals. "Pay-per-click" marketing measures are...
