Why Amazon needs to become more like YouTube if it wants to dominate online retail Amazon is the measure of all things in German online retail. Continuous sales growth year after year (2017 17.4 %...
In today's post, I'm addressing common misconceptions when selling on the Amazon marketplace. 1. after optimizing the product listing, my product will appear on the first page In the past few months,...
More and more households own an Amazon Echo device or a comparable device that works with Amazon's voice assistant Alexa. As a result, the number of orders placed using voice search is also increasing. The voice-based...
Amazon is no longer an insider tip when it comes to buying and selling products online. After all, the marketplace offers both buyers and sellers a number of advantages. In this...
Most online retailers are familiar with Amazon as a product marketplace for buying and selling products. Every online retailer should also be aware of its growing importance as a product search engine in 2018. In...
Alongside Headline Search Ads, Sponsored Product campaigns are one of the performance marketing activities that Amazon makes available to sellers in the Seller Center. Sponsored Product campaigns can be used by all sellers with the professional tariff and an existing Buy Box. Headline Search Ads have been...
Search engines dominate our decision-making when shopping online - whether it's a classic Google search or a search on marketplaces such as Amazon. With every search engine, the first...
If you want to create a Sponsored Product campaign as a seller on Amazon, you will often be confronted with the question of which products and keywords you should include in which ad group....
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