Skip to main content

My blog posts often revolve around the topic of Amazon and everything that goes with it, especially how to improve your sales figures on Amazon.

Today's article, however, is about the very first and therefore fundamental step on this path: setting up of an Amazon seller account.

More difficult than expected, aspiring Amazon sellers often fail at this first step. To make setting up as easy as possible for you and avoid all the typical mistakes, in this article I will introduce you to the optimal Step-by-step instructions for setting up an Amazon seller account.

Basic account vs Professional seller account: What makes them different from each other?

In order to reach your goal, you first need to be able to define a goal. Do you want to manage and design your products on Amazon yourself and be able to analyze your business from the sales reports? Do you want to invest time that will also pay off financially?

Then I definitely recommend the ProfessionalSeller account

What does the Professional Amazon Seller Account offer you?

As a professional supplier, you can apply for restricted categories, such as clothing, food, cosmetics, jewelry, electronics and many more.

You also get access to all functions in Seller Central: this means that you can place your own product ads and obtain information about your products based on statistics. This function is particularly important for sellers who want to improve their products and performance in the long term. The professional seller account costs 39 euros per month.

And what does the basic account offer you in contrast?

As you have to pay a 99 cent fee to Amazon for every product sold in the basic account in addition to the percentage sales fee, the basic account is suitable for those sellers whose monthly sales figures remain below 40 units.

If you only need a few used products sell on Amazon then grab the basic account!

It is therefore suitable for hobby sellers or for those who want to turn their sales on Amazon into a small "side hustle".

Unlike the professional provider account, you have no access to statistics and no possibility to place product ads.

If you have now decided on an account variant, you can register at https://services.amazon.de register.

Note  Amazon will also explicitly ask you whether you want to offer or sell on all European marketplaces.

Consider this decision carefully and weigh up whether your company is ready for this step, as selling abroad can also entail the challenges of foreign tax standards and logistical problems.

 

Get started on Amazon now

 

Set up an Amazon seller account

I advise you to be very careful and precise with all the information you have to provide below in order to avoid unintentional errors.

Once you have decided on an account variant, you must now choose a E-mail address and a password specify. It is best not to use your private Amazon account, even if this is theoretically possible. Instead of using your private account, it is advisable to set up a second account solely for the sale to prevent future misunderstandings and problems.

You must also Information on the type of company and to the Seat your Enter the company. You can enter "Privately owned companies" and "Listed company" if your company is listed on the stock exchange.

Then comes the Address of the company and the Business telephone number added. You must also add a Primary contact person specify a Company representatives and an indication of whether your company  in the Commercial register  are registered.

We then continue with more detailed information on the primary contact person: the questionnaire asks for nationality, country and date of birth, address, etc.

Information on all (!) beneficial owner of the company. As with all details, you should be very precise and realistic here, as otherwise complications can quickly arise during registration. The information entered should be checked for errors before you can check it off and Amazon saves the information.

Payment method in the Amazon seller account:

Once the above information has been completed and confirmed, you can continue with the Payment method. Now enter your Credit card or the company credit card as the payment method. Once you have registered, you can change the payment method as you wish.

Also think carefully about whether you want to accept the offer. FBA ( Fulfillment by Amazon) and Amazon Business or you can and want to take care of the storage and shipping yourself.

Like self-storage and self-distribution, this also costs FBA a lot of money, so you should be realistic  approach the decision and carefully weigh up which method suits your business better. Find out all you can about FBA, Amazon Business and the options for your own mail order business. You can also change these settings in your seller profile if you want to switch from own mail order to FBA or from FBA to own mail order at a later date

Once you have confirmed these details, you can enter further information.

Designation of the seller account

In the next step, select the Name of your seller accountwhich represents the company and will be displayed on the detail page of each of your products. So choose the name carefully, you can change it later, but constantly changing the name could lead to complications with Amazon regarding your credibility.

Once you have confirmed your name, the setup of your seller account is complete. You will now be directed to the Homepage of Seller Central where you will find all the possible settings and functions of your account.

Shipping through Amazon, Amazon Business, Sponsored Products & VAT

To register for the modules mentioned above or to manage them, click on  through Settings to Information about the seller account to

Your programs and finally to the point Manage.

All modules for which you can register are listed there. Registration for the various modules is completed with just a few clicks and the data entered can be viewed at any time.

 

Get started on Amazon now

 

One last piece of advice for your safety: 

Be sure to take the Two-factor authentication to protect yourself against hacking into your account. Hacking of merchant accounts is an increasingly common problem that you should protect yourself against. You will receive a code for confirmation when you log in if two-factor authentication is activated. Use this code to log in and secure your data against unauthorized access.

This concludes the setup of your seller profile for the time being. You can change your data with just a few clicks on the modules displayed on the Seller Central start page.

I hope that this article has helped every aspiring Amazon seller to set up their profile. If you still have questions or if certain things seem unclear, you can contact me at any time. I look forward to any message and any opportunity to help you.

What does the Professional Amazon Seller Account offer you?

As a professional supplier, you can apply for restricted categories, such as clothing, food, cosmetics, jewelry, electronics and many more.

Basic account vs Professional seller account: What makes them different from each other?

In order to reach your goal, you first need to be able to define a goal. Do you want to manage and design your products on Amazon yourself and be able to analyze your business from the sales figures reports? Do you want to invest time that will also pay off financially? Then I definitely recommend the Professional Seller Account

Tobias Dziuba

My name is Tobias and I am the founder and managing director of the Amazon agency Adsmasters GmbH based in Düsseldorf.

Your registration could not be saved. Please try again.
Your registration was successful.

Search
Generic filters

Live webinar: Amazon Ads: 30% more profit in one month

Name(Required)
e-mail(Required)

Google Rating
5.0
Based on 60 reviews
js_loader
Google Rating
5.0
Based on 60 reviews
js_loader