I am regularly asked which product ideas are suitable for the Sales launch on Amazon suitable. However, I can only answer this question credibly in the rarest of cases without prior analysis. For this reason, I have decided to present some product ideas in today's article.
I summarized the product ideas presented in the following post while writing this blog post. They therefore only serve as a rough guide as to whether a product can generally be considered or not. In addition to the number of similar products, I also refer to values such as the average sales price, the number of average reviews, the approximate sales of competitor products and possible CPC values for the placement of sponsored product campaigns. I also conclude the assessment of each product with a brief conclusion.
I hope I can give you some ideas for your first product on Amazon.
1. folding mattresses
1.1 How many offers are there for the search term "folding mattresses" on Amazon.de?
1.2 What is the average price on the first search results page for the search term "folding mattresses"?
58,25 €
1.3 How many reviews do the products have on average?
Average number of ratings: 113
1.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 10,761
Top seller turnover: € 36,729
Lowest turnover on the first page: € 449
1.5 How high is the estimated CPC bid for sponsored products?
I only sporadically selected a few keywords to get a feel for the CPC level. With an average selling price of around €58, I feel that a CPC of less than 30 cents is very low. To get a feeling for the possible advertising costs, we can determine these approximately:
Average CPC = 0.30 €
Estimated conversion rate (high): 10 % → Advertising costs per sale = € 3
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €6
Estimated conversion rate (low): 2 % → Advertising costs per sale = €15
Even without clear sales figures, I strongly believe that folding mattresses can be sold profitably via sponsored products without major optimization efforts.
1.6 How high are the Marketplace fees for the product category?
The Amazon marketplace fees in the Home & Living category are 15 %.
1.7 How high are the approximate FBA-cost per product per month?
Of course, an exact answer to this question cannot be given, as these costs depend on the size and weight. The following value is therefore only a guide:
The approximate FBA fees range from €8.67 to €30.42. On average, the FBA fees are therefore around €17.
1.8 How many products are available via Amazon Prime?
Of the first 16 results, only 5 products are available via Amazon Prime. By using Amazon Prime shipping, you could differentiate yourself from the other 11 products in one important respect.
What are the advantages of folding mattresses?
The current supply situation with 670 products is manageable compared to other product ranges. In addition, the current CPC bids are still comparatively low, which indicates that the advertising opportunity is not being used very much.
What are the arguments against folding mattresses?
The relatively high FBA fees should definitely be taken into account in the profitability calculation. The average number of reviews is also very high at 113.
Conclusion:
High average sales and relatively low CPC bids speak in favor of folding mattresses. A separate analysis that compares the sizes of folding mattresses with their demand would be recommended. In this way, it might be possible to benefit from high sales with folding mattresses for children and save on FBA fees at the same time.
2nd dog staircase
2.1 How many offers are there for the search term "dog stairs" on Amazon.de?
2.2 What is the average price on the first search results page for the search term "Dog stairs"?
35,83 €
2.3 How many ratings do the products have on average?
Average number of ratings: 68
2.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 1,238
Top seller turnover: € 5,720
Lowest turnover on the first page: € 70
2.5 How high is the estimated CPC bid for sponsored products?
It was not possible to analyze the approximate CPC bids without running advertising campaigns.
2.6 How high are the Marketplace fees for the product category?
15 %
2.7 What are the approximate FBA costs per product per month?
The approximate FBA fees range from €7.83 to €15.05. On average, the FBA fees are therefore around €11.30.
2.8 How many products are available via Amazon Prime?
Of the first 16 results, only 5 products are available via Amazon Prime. By using Amazon Prime shipping, you could differentiate yourself from the other 11 products in one important respect.
What are the advantages of the dog steps?
- Little competition
- weak competition
What speaks against the dog steps?
The average turnover of € 1,238 is very low. The top-selling dog staircase products are also manageable at a maximum of € 5,720.
Conclusion:
The dog steps could be considered as the first test product or as a further addition to the current product range. Unfortunately, you won't get rich selling dog steps.
3. meditation cushion
3.1 How many offers are there for the search term "meditation cushion" on Amazon.de?
3.2 What is the average price on the first search results page for the search term "Meditation cushion"?
29,83 €
3.3 How many ratings do the products have on average?
79 Reviews
3.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 6,641
Top seller turnover: € 24,769
Lowest turnover on the first page: € 395
3.5 How high is the estimated CPC bid for sponsored products?
When selecting keywords for Sponsored Product campaigns, I chose the most popular search queries that were not brand searches. Among the 10 most popular search queries for "meditation cushion + X", there are five search queries for a specific brand that sells meditation cushions. This indicates that there are already established brands for meditation cushions and customers are actively searching for these brands.
To get a feeling for the possible advertising costs, we can now determine them approximately:
Average CPC = 0.50 €
Estimated conversion rate (high): 10 % → Advertising costs per sale = €5
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €10
Estimated conversion rate (low): 2 % → Advertising costs per sale = €25
If we now put the average sales price of €29.83 in relation to the advertising costs at an average conversion rate (5 %), we can assume that we would have to spend around €10 on product sales via sponsored product campaigns. Sooner or later, this would mean that sales via advertising campaigns would not be scalable and profitable.
However, a higher sales price (€39.99), which can be justified by special features of the meditation cushion - such as the use of organic cotton or GOTS certification - could bring the ratio between sales revenue and advertising costs per sale to a level at which sponsored product campaigns are profitable.
3.6 How high are the Marketplace fees for the product category?
15 %
3.7 What are the approximate FBA costs per product per month?
The approximate FBA fees range from €6.22 to €10.06. On average, the FBA fees are therefore around €8.53.
3.8 How many products are available via Amazon Prime?
On the first search results page, 11 out of 16 products have Prime shipping.
What are the benefits of meditation cushions?
- High average sales on the first page
What are the arguments against meditation cushions?
Where a lot of sales are generated, competition is usually also high. The biggest disadvantage with meditation cushions is that there are already some established brands that customers actively search for. Search queries for brands such as "Lotuscraft" are among the most popular search queries in relation to meditation cushions.
Conclusion:
As a first FBA product, meditation cushions may be a little too competitive. However, the search queries could be used to develop a product that is partially different.
For example, you can also search for "Meditation cushion 20 cm" (106 products) or also "Inflatable meditation cushion" (only 30 offers) searched for. The number of active competitors is significantly lower for these search queries. Therefore, if you want to get started with meditation cushions, I would advise you to differentiate your product (e.g. height 20 cm or inflatable).
4. baby hammock
4.1 How many offers are there for the search term "baby hammock" on Amazon.de?
4.2 What is the average price on the first search results page for the search term "baby hammock"?
50,88 €
4.3 How many ratings do the products have on average?
58 reviews
4.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 3,023
Top seller turnover: € 10,542
Lowest turnover on the first page: € 686
4.5 How high is the estimated CPC bid for sponsored products?
The proposed CPC bid is approx. 0.50 € for the main keyword "baby hammock". Let's now calculate - as already known - the approximate advertising costs per sale of a product.
Estimated conversion rate (high): 10 % → Advertising costs per sale = €5
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €10
Estimated conversion rate (low): 2 % → Advertising costs per sale = €25
With an average sales price of € 50.88 and an average conversion rate of € 10, we have advertising costs per sale.
You should also try to increase the sales price of baby hammocks by creating a product set. For example, the combination of baby hammock and frame can justify a sales price of at least €70. This ultimately leads to a higher margin and a percentage reduction in advertising costs per product sale.
4.6 How high are the Marketplace fees for the product category?
15 %
4.7 What are the approximate FBA costs per product per month?
The approximate FBA fees range from €10.86 to €34.22. On average, the FBA fees are therefore around €17.53. These are of course dependent on whether only the baby hammock or the baby hammock including the frame is sold. This is why there is such a wide price range.
4.8 How many products are available via Amazon Prime?
On the first search results page, 8 out of 16 products have Prime shipping.
What are the benefits of baby hammocks?
- Comparatively low number of similar products (331)
Furthermore, the baby hammock is not a typical private label product, as it very probably has a high purchase price and sales volume is quite low (hardly any baby hammocks sell more than 100 times a month). From this we can deduce that the number of baby hammocks on offer will not increase significantly in the future either.
What are the arguments against baby hammocks?
- High FBA fees
The import of the products is also likely to cost significantly more - calculated on a per-unit basis - than other products presented here.
Conclusion:
Before you sell baby hammocks, you should find out about possible safety requirements and certificates. Especially if small children and babies come into contact with your products, you should take care to remove any potential safety risks.
One difficulty I see when selling baby hammocks is generating reviews. Positive reviews have a completely different meaning for products for babies and toddlers than for products such as meditation cushions. Parents pay meticulous attention to the quality of products for their children. You should definitely take this into account. Without a sufficient number of positive and verified reviews, it will be difficult to sell baby hammocks.
5. razor
5.1 How many offers are there for the search term "razor" on Amazon.de?
5.2 What is the average price on the first search results page for the search term "razor"?
16.18 (adjusted average price: I have removed a product for €169.99 from the average price calculation)
5.3 How many ratings do the products have on average?
76 Reviews
5.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 3,725
Top seller turnover: € 17,621
Lowest turnover on the first page: € 527
5.5 How high is the estimated CPC bid? for sponsored products?
The proposed CPC bid is approx. 0.23 € for the main keyword "razor" and the variants "razor set" and "razor men". Let's now calculate the approximate advertising costs per sale of a product again.
Estimated conversion rate (high): 10 % → Advertising costs per sale = €2.30
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €4.60
Estimated conversion rate (low): 2 % → Advertising costs per sale = €11.50
5.6 How high are the Marketplace fees for the product category?
15 %
5.7 What are the approximate FBA costs per product per month?
The approximate FBA fees range between €3.17 and €7.21. On average, the FBA fees are therefore around €5.80.
5.8 How many products are available via Amazon Prime?
16 out of 16 products on the first search results page have AmazonPrime-Dispatch.
What are the benefits of razors?
- Relatively low FBA fees
- CPC bids also relatively low
What speaks against razors?
- High number of similar products
- Strong competition (Prime, ratings)
Conclusion:
Razors are not recommended as the first product for an inexperienced salesperson.
6. stepping board
6.1 How many listings are there for the search term "stepping board" on Amazon.de?
6.2 What is the average price on the first search results page for the search term "Stepping board"?
30,70 €
6.3 How many ratings do the products have on average?
30 reviews
6.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 2,188
Top seller turnover: € 8,416
Lowest turnover on the first page: € 45
6.5 How high is the estimated CPC bid for sponsored products?
I could not get a clear indication of the CPC for sponsored products for the main keywords without running campaigns.
6.6 How high are the Marketplace fees for the product category?
15 %
6.7 What are the approximate FBA costs per product per month?
The approximate FBA fees range between €9.53 and €21.06. On average, the FBA fees are therefore around €15.35.
6.8 How many products are available via Amazon Prime?
5 of the 16 products on the first page of results offer Prime shipping.
What are the benefits of the step board?
- Small number of products on offer
- Many of the current competitors have not yet optimized their products (Prime, EBC, keyword optimization).
- The average number of ratings is very low.
What speaks against the step board?
- high FBA fees
- Differentiation options are limited (height-adjustable ...)
Conclusion:
The high FBA fees jeopardize profitability with an average selling price of around €30. For this reason, the number of offers with Prime shipping on the first search results page is only 5 products. If you want to start selling, it is advisable not to send the entire stock to the Amazon warehouse, but to keep the majority of the products in a temporary warehouse, which charges lower storage costs than Amazon.
7. changing tent/toilet tent
7.1 How many offers are there for the search term "toilet tent" on Amazon.de?
7.2 What is the average price on the first search results page for the search term "Toilet tent"?
40,04 €
7.3 How many ratings do the products have on average?
14 ratings
7.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 1,348
Top seller turnover: € 6,398
Lowest turnover on the first page: € 252
7.5 How high is the estimated CPC bid? for sponsored products?
Without running campaigns, it is not possible to make any clear statements about the CPC for sponsored products for the main keywords.
7.6 How high are the Marketplace fees for the product category?
15 %
7.7 What are the approximate FBA costs per product per month?
The approximate FBA fees range from €10.74 to €17.34. On average, the FBA fees are therefore around €14.05.
7.8 How many products are available via Amazon Prime?
12 of the 16 products on the first page of results offer Prime shipping.
What are the advantages of the changing tent/toilet tent?
- Little competition
- High average selling price
- Low number of ratings
What are the arguments against the changing tent/toilet tent?
- manageable turnover
- High FBA fees
Conclusion:
Worthwhile as a first product on Amazon for sellers without existing experience and without high sales expectations. However, it is advisable not to send the entire stock to the Amazon warehouse, but to keep some of it in a more cost-effective temporary warehouse.
8. baby pillow against flat head
8.1 How many offers are there for the search term "baby pillow against flat head" on Amazon.de?
8.2 What is the average price on the first search results page for the search term "Baby pillow against flat head"?
20,77 €
8.3 How many ratings do the products have on average?
88 Reviews
8.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 3,818
Top seller turnover: € 16,718
Lowest turnover on the first page: € 375
8.5 How high is the estimated CPC bid? for sponsored products?
The proposed CPC bid is approximately € 0.26 for the main keyword "baby pillow against deformation" and € 0.14 for the keyword "baby pillow against flat head". For the following calculation of the approximate advertising costs per sale of a product, we assume a CPC of € 0.26.
Estimated conversion rate (high): 10 % → Advertising costs per sale = €2.60
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €5.20
Estimated conversion rate (low): 2 % → Advertising costs per sale = €13
8.6 How high are the Marketplace fees for the product category?
15 %
8.7 What are the approximate FBA costs per product per month?
The FBA fees range from €4.02 to €7.29 per product per month. The average is €5.52.
8.8 How many products are available via Amazon Prime?
12 of the 16 products on the first page of results offer Prime shipping.
What are the benefits of baby pillows for flat heads?
- High average turnover
- low CPC bids
What are the arguments against baby pillows for flat heads?
- High number of reviews required (competition & product for babies)
Conclusion:
Recommended product for the sales launch on Amazon. However, it should be noted that certificates may be required. Parents also pay particular attention to reviews when buying products for their children. A strong focus should therefore be placed on generating reviews at the launch.
9. dental splint against grinding
9.1 How many offers are there for the search term "Zalignment rail Knish" on Amazon.de?
9.2 What is the average price on the first search results page for the search term "dental splint grinding"?
15,18 €
9.3 How many ratings do the products have on average?
19 reviews
9.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 2,257
Top seller turnover: € 13,064
Lowest turnover on the first page: € 28
9.5 How high is the estimated CPC bid? for sponsored products?
I could not get a clear estimate of the CPC for sponsored products for the main keywords without running campaigns.
9.6 How high are the Marketplace fees for the product category?
15 %
9.7 What are the approximate FBA costs per product per month?
The FBA fees range from €3.77 to €5.32 per product per month. The average is €4.50.
9.8 How many products are available via Amazon Prime?
12 of the 16 products on the first page of results offer Prime shipping.
What are the advantages of the splint against teeth grinding?
- Low number of ratings
- Little competition
What are the arguments against the dental splint against grinding?
- few differentiation options
Conclusion:
Highly recommended product for the sales launch on Amazon. However, it should be noted that certificates may be required.
10. shisha hose
10.1 How many offers are there for the search term "hookah hose" on Amazon.de?
10.2 What is the average price on the first search results page for the search term "Shisha hose"?
16,39 €
10.3 How many ratings do the products have on average?
14 ratings
10.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 1,468
Top seller turnover: € 5,389
Lowest turnover on the first page: € 72
10.5 How high is the estimated CPC bid for sponsored products?
The proposed CPC bid is approx. 0.48 € for the main keywords "hookah hose" and "hookah hose silicone". Let us now calculate - as already known - the approximate advertising costs per sale of a product.
Estimated conversion rate (high): 10 % → Advertising costs per sale = €4.80
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €9.60
Estimated conversion rate (low): 2 % → Advertising costs per sale = €24
The advertising costs for sales via sponsored products already appear to be very high at a sales price of around €16. It is possible that the conversion rate is in the double-digit range so that the products on offer can be sold profitably via advertisements despite the high CPC bids.
10.6 How high are the Marketplace fees for the product category?
15 %
10.7 What are the approximate FBA costs per product per month?
The FBA fees range between €2.60 and €6.60 per product per month. The average is €4.76.
10.8 How many products are available via Amazon Prime?
10 of the 16 products on the first page of results offer Prime shipping.
What are the advantages of the shisha hose?
- Low number of ratings
What speaks against the shisha hose?
- Differentiation options
- Low sales price
Conclusion:
Worthwhile as a first product on Amazon for sellers without existing experience and without high sales expectations.
11. car wax
11.1 How many offers are there for the search term "car wax" on Amazon.de?
11.2 What is the average price on the first search results page for the search term "Car wax"?
16,60 €
11.3 How many ratings do the products have on average?
144 Reviews
11.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 6,211
Top seller turnover: € 18,800
Lowest turnover on the first page: € 442
11.5 What is the estimated CPC bid for sponsored products?
A clear statement on the CPC for sponsored products for the main keywords cannot be made without running campaigns.
11.6 How high are the Marketplace fees for the product category?
15 %
11.7 What are the approximate FBA costs per product per month?
The FBA fees are between €3 and €6.69 per product per month. The average is €4.56.
11.8 How many products are available via Amazon Prime?
12 of the 16 products on the first page of results offer Prime shipping.
What are the benefits of car wax?
Besides In addition to the relatively high sales on the first search results page, the low level of optimization of competitor products also speaks in favour of selling car wax on Amazon. Although many of the products on offer are sold directly by Amazon via the vendor program, only a few product listings make use of the A+ content option. The number of images and the content displayed are also only optimized for Amazon search in very few cases.
What speaks against car wax?
Many of the search results on the first search results page are well-known brands that do not generate traffic exclusively via organic search terms such as "car wax", but also record a considerable proportion of traffic via brand searches. In competition with established brands, convincing buyers is much more difficult than in a category with exclusively private label products.
Conclusion:
At first glance, selling car wax as the first product on Amazon appears to be worthwhile, as it attracts high sales with a comparatively low degree of optimization among existing competitors. However, it should be noted that there are already established brands for car care products, which therefore enjoy greater trust than private label products. Car wax can certainly also be a worthwhile first Amazon product. However, it would be advisable to focus on product differentiation right from the start. For example, many customers search for "car wax carnauba". There are only 168 hits for the search term "car wax carnauba", which automatically reduces the number of competitors.
12. ironing board cover
12.1 How many offers are there for the search term "ironing board cover" on Amazon.de?
12.2 What is the average price on the first search results page for the search term "ironing board cover"?
16,35 €
12.3 How many ratings do the products have on average?
81 Reviews
12.4 What was the average turnover on the first search results page in the last 30 days?
Average turnover: € 6,726
Top seller turnover: € 24,375
Lowest turnover on the first page: € 991
12.5 How high is the estimated CPC bid? for sponsored products?
The proposed CPC bid is approx. 0.30 € for the specified main keywords "ironing board cover", "ironing board cover" and "ironing board cover 120×40". Let's now calculate the approximate advertising costs per sale of a product again.
Estimated conversion rate (high): 10 % → Advertising costs per sale = € 3
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €6
Estimated conversion rate (low): 2 % → Advertising costs per sale = €15
With an average sales price of €16.35, the proposed CPC bid and the expected acquisition costs per product sold are at a healthy level. When selling ironing board covers, we can assume a double-digit conversion rate due to the low emotional purchase signal.
12.6 How high are the Marketplace fees for the product category?
15 %
12.7 What are the approximate FBA costs per product per month?
The FBA fees are between €4.05 and €8.88 per product per month. The average is €6.03.
12.8 How many products are available via Amazon Prime?
16 of the 16 products on the first page of results offer Prime shipping.
What are the advantages of ironing board covers?
- Good ratio of sales price to advertising costs
- reasonable FBA fees
- Relatively small number of similar products, especially in the various sizes
What speaks against ironing board covers?
- Very easy to copy
- No product to build a brand (not emotional)
Conclusion:
Recommended if you simply want to get your first Amazon product live without having the ambition to build a well-known brand from it.
13. straight holder
13.1 How many offers are there for the search term "straight holder" on Amazon.de?
13.2 What is the average price on the first search results page for the search term "Straight holder"?
21,24 €
13.3 How many ratings do the products have on average?
47 Reviews
13.4 How high was the average turnover in the last 30 days on the first search results page?
Average turnover: € 7,865
Top seller turnover: € 26,472
Lowest turnover on the first page: € 870
13.5 How high is the estimated CPC bid? for sponsored products?
The proposed CPC bid is approx. 0.07 € for the specified main keywords "straighteners", "straighteners for posture correction" and "posture correction". Let us now calculate - as we already know - the approximate advertising costs per sale of a product.
Estimated conversion rate (high): 10 % → Advertising costs per sale = €0.70
Estimated conversion rate (medium): 5 % → Advertising costs per sale = €1.40
Estimated conversion rate (low): 2 % → Advertising costs per sale = €3.50
The amount of the proposed bids is extremely low at 7 cents per click, especially if we assume an average selling price of €21.24.
13.6 How high are the Marketplace fees for the product category?
15 %
13.7 What are the approximate FBA costs per product per month?
The FBA fees range from €4.74 to €5.39 per product per month.
13.8 How many products are available via Amazon Prime?
16 of the 16 products on the first page of results offer Prime shipping.
What are the advantages of straight holders?
- High average turnover
- low CPC bids
- Acceptable FBA fees in relation to the UK
What speaks against straight holders?
- Strong competition (prime, number of ratings & keyword optimization)
- Limited differentiation options
Conclusion:
The high sales of existing sellers on Amazon make the sale of straight holders appear very attractive. In addition, the current advertising costs for Sponsored Product campaigns for the main keywords are very low. The attractiveness of the product is also reflected in the number of competitors. Despite the existing competition and the limited opportunities for differentiation, the sale of straight holders appears to be very attractive.
