Skip to main content

I am regularly asked which product ideas are suitable for the Sales launch on Amazon suitable. However, I can only answer this question credibly in the rarest of cases without prior analysis. For this reason, I have decided to present some product ideas in today's article.

I summarized the product ideas presented in the following post while writing this blog post. They therefore only serve as a rough guide as to whether a product can generally be considered or not. In addition to the number of similar products, I also refer to values such as the average sales price, the number of average reviews, the approximate sales of competitor products and  possible CPC values for the placement of sponsored product campaigns. I also conclude the assessment of each product with a brief conclusion.

I hope I can give you some ideas for your first product on Amazon.

1. folding mattresses

1.1 How many offers are there for the search term "folding mattresses" on Amazon.de?

Amazon product ideas

1.2 What is the average price on the first search results page for the search term "folding mattresses"?

58,25 €

1.3 How many reviews do the products have on average?

Average number of ratings: 113

1.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 10,761

Top seller turnover: € 36,729

Lowest turnover on the first page: € 449

1.5 How high is the estimated CPC bid for sponsored products?

Amazon product ideas

I only sporadically selected a few keywords to get a feel for the CPC level. With an average selling price of around €58, I feel that a CPC of less than 30 cents is very low. To get a feeling for the possible advertising costs, we can determine these approximately:

Average CPC = 0.30 €

Estimated conversion rate (high): 10 % → Advertising costs per sale = € 3

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €6

Estimated conversion rate (low): 2 % → Advertising costs per sale = €15

Even without clear sales figures, I strongly believe that folding mattresses can be sold profitably via sponsored products without major optimization efforts.

1.6 How high are the Marketplace fees for the product category?

The Amazon marketplace fees in the Home & Living category are 15 %.

1.7 How high are the approximate FBA-cost per product per month?

Of course, an exact answer to this question cannot be given, as these costs depend on the size and weight. The following value is therefore only a guide:

The approximate FBA fees range from €8.67 to €30.42. On average, the FBA fees are therefore around €17.

1.8 How many products are available via Amazon Prime?

Of the first 16 results, only 5 products are available via Amazon Prime. By using Amazon Prime shipping, you could differentiate yourself from the other 11 products in one important respect.

What are the advantages of folding mattresses?

The current supply situation with 670 products is manageable compared to other product ranges. In addition, the current CPC bids are still comparatively low, which indicates that the advertising opportunity is not being used very much.

What are the arguments against folding mattresses?

The relatively high FBA fees should definitely be taken into account in the profitability calculation. The average number of reviews is also very high at 113.

Conclusion:

High average sales and relatively low CPC bids speak in favor of folding mattresses. A separate analysis that compares the sizes of folding mattresses with their demand would be recommended. In this way, it might be possible to benefit from high sales with folding mattresses for children and save on FBA fees at the same time.

2nd dog staircase

2.1 How many offers are there for the search term "dog stairs" on Amazon.de?

find fba product

2.2 What is the average price on the first search results page for the search term "Dog stairs"?

35,83 €

2.3 How many ratings do the products have on average?

Average number of ratings: 68

2.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 1,238

Top seller turnover: € 5,720

Lowest turnover on the first page: € 70

2.5 How high is the estimated CPC bid for sponsored products?

Amazon product ideas

It was not possible to analyze the approximate CPC bids without running advertising campaigns.

2.6 How high are the Marketplace fees for the product category?

15 %

2.7 What are the approximate FBA costs per product per month?

The approximate FBA fees range from €7.83 to €15.05. On average, the FBA fees are therefore around €11.30.

2.8 How many products are available via Amazon Prime?

Of the first 16 results, only 5 products are available via Amazon Prime. By using Amazon Prime shipping, you could differentiate yourself from the other 11 products in one important respect.

What are the advantages of the dog steps?

  • Little competition
  • weak competition

What speaks against the dog steps?

The average turnover of € 1,238 is very low. The top-selling dog staircase products are also manageable at a maximum of € 5,720.

Conclusion:

The dog steps could be considered as the first test product or as a further addition to the current product range. Unfortunately, you won't get rich selling dog steps.

3. meditation cushion

3.1 How many offers are there for the search term "meditation cushion" on Amazon.de?

 

ideas for fba products

3.2 What is the average price on the first search results page for the search term "Meditation cushion"?

29,83 €

3.3 How many ratings do the products have on average?

79 Reviews

3.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 6,641

Top seller turnover: € 24,769

Lowest turnover on the first page: € 395

3.5 How high is the estimated CPC bid for sponsored products?

ideas amazon fba

When selecting keywords for Sponsored Product campaigns, I chose the most popular search queries that were not brand searches. Among the 10 most popular search queries for "meditation cushion + X", there are five search queries for a specific brand that sells meditation cushions. This indicates that there are already established brands for meditation cushions and customers are actively searching for these brands.

To get a feeling for the possible advertising costs, we can now determine them approximately:

Average CPC = 0.50 €

Estimated conversion rate (high): 10 % → Advertising costs per sale = €5

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €10

Estimated conversion rate (low): 2 % → Advertising costs per sale = €25

If we now put the average sales price of €29.83 in relation to the advertising costs at an average conversion rate (5 %), we can assume that we would have to spend around €10 on product sales via sponsored product campaigns. Sooner or later, this would mean that sales via advertising campaigns would not be scalable and profitable.

However, a higher sales price (€39.99), which can be justified by special features of the meditation cushion - such as the use of organic cotton or GOTS certification - could bring the ratio between sales revenue and advertising costs per sale to a level at which sponsored product campaigns are profitable.

3.6 How high are the Marketplace fees for the product category?

15 %

3.7 What are the approximate FBA costs per product per month?

The approximate FBA fees range from €6.22 to €10.06. On average, the FBA fees are therefore around €8.53.

3.8 How many products are available via Amazon Prime?

On the first search results page, 11 out of 16 products have Prime shipping.

What are the benefits of meditation cushions?

  • High average sales on the first page

What are the arguments against meditation cushions?

Where a lot of sales are generated, competition is usually also high. The biggest disadvantage with meditation cushions is that there are already some established brands that customers actively search for. Search queries for brands such as "Lotuscraft" are among the most popular search queries in relation to meditation cushions.

Conclusion:

As a first FBA product, meditation cushions may be a little too competitive. However, the search queries could be used to develop a product that is partially different.

For example, you can also search for "Meditation cushion 20 cm" (106 products) or also "Inflatable meditation cushion" (only 30 offers) searched for. The number of active competitors is significantly lower for these search queries. Therefore, if you want to get started with meditation cushions, I would advise you to differentiate your product (e.g. height 20 cm or inflatable).

4. baby hammock

4.1 How many offers are there for the search term "baby hammock" on Amazon.de?

ideas product amazon

4.2 What is the average price on the first search results page for the search term "baby hammock"?

50,88 €

4.3 How many ratings do the products have on average?

58 reviews

4.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 3,023

Top seller turnover: € 10,542

Lowest turnover on the first page: € 686

4.5 How high is the estimated CPC bid for sponsored products?

fba product ideas

The proposed CPC bid is approx. 0.50 € for the main keyword "baby hammock". Let's now calculate - as already known - the approximate advertising costs per sale of a product.

Estimated conversion rate (high): 10 % → Advertising costs per sale = €5

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €10

Estimated conversion rate (low): 2 % → Advertising costs per sale = €25

With an average sales price of € 50.88 and an average conversion rate of € 10, we have advertising costs per sale.  

You should also try to increase the sales price of baby hammocks by creating a product set. For example, the combination of baby hammock and frame can justify a sales price of at least €70. This ultimately leads to a higher margin and a percentage reduction in advertising costs per product sale.

4.6 How high are the Marketplace fees for the product category?

15 %

4.7 What are the approximate FBA costs per product per month?

The approximate FBA fees range from €10.86 to €34.22. On average, the FBA fees are therefore around €17.53. These are of course dependent on whether only the baby hammock or the baby hammock including the frame is sold. This is why there is such a wide price range.

4.8 How many products are available via Amazon Prime?

On the first search results page, 8 out of 16 products have Prime shipping.

What are the benefits of baby hammocks?

  • Comparatively low number of similar products (331)

Furthermore, the baby hammock is not a typical private label product, as it very probably has a high purchase price and sales volume is quite low (hardly any baby hammocks sell more than 100 times a month). From this we can deduce that the number of baby hammocks on offer will not increase significantly in the future either.

What are the arguments against baby hammocks?

  • High FBA fees

The import of the products is also likely to cost significantly more - calculated on a per-unit basis - than other products presented here.

Conclusion:

Before you sell baby hammocks, you should find out about possible safety requirements and certificates. Especially if small children and babies come into contact with your products, you should take care to remove any potential safety risks.

One difficulty I see when selling baby hammocks is generating reviews. Positive reviews have a completely different meaning for products for babies and toddlers than for products such as meditation cushions. Parents pay meticulous attention to the quality of products for their children. You should definitely take this into account. Without a sufficient number of positive and verified reviews, it will be difficult to sell baby hammocks.

5. razor

5.1 How many offers are there for the search term "razor" on Amazon.de?

ideas products

5.2 What is the average price on the first search results page for the search term "razor"?

16.18 (adjusted average price: I have removed a product for €169.99 from the average price calculation)

5.3 How many ratings do the products have on average?

76 Reviews

5.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 3,725

Top seller turnover: € 17,621

Lowest turnover on the first page: € 527

5.5 How high is the estimated CPC bid? for sponsored products?

fba product search

The proposed CPC bid is approx. 0.23 € for the main keyword "razor" and the variants "razor set" and "razor men". Let's now calculate the approximate advertising costs per sale of a product again.

Estimated conversion rate (high): 10 % → Advertising costs per sale = €2.30

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €4.60

Estimated conversion rate (low): 2 % → Advertising costs per sale = €11.50

5.6 How high are the Marketplace fees for the product category?

15 %

5.7 What are the approximate FBA costs per product per month?

The approximate FBA fees range between €3.17 and €7.21. On average, the FBA fees are therefore around €5.80.

5.8 How many products are available via Amazon Prime?

16 out of 16 products on the first search results page have AmazonPrime-Dispatch.

What are the benefits of razors?

  • Relatively low FBA fees
  • CPC bids also relatively low

What speaks against razors?

  • High number of similar products
  • Strong competition (Prime, ratings)

Conclusion:

Razors are not recommended as the first product for an inexperienced salesperson.

6. stepping board

6.1 How many listings are there for the search term "stepping board" on Amazon.de?

fba product research

6.2 What is the average price on the first search results page for the search term "Stepping board"?

30,70 €

6.3 How many ratings do the products have on average?

30 reviews

6.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 2,188

Top seller turnover: € 8,416

Lowest turnover on the first page: € 45

6.5 How high is the estimated CPC bid for sponsored products?

cpc

I could not get a clear indication of the CPC for sponsored products for the main keywords without running campaigns.   

6.6 How high are the Marketplace fees for the product category?

15 %

6.7 What are the approximate FBA costs per product per month?

The approximate FBA fees range between €9.53 and €21.06. On average, the FBA fees are therefore around €15.35.

6.8 How many products are available via Amazon Prime?

5 of the 16 products on the first page of results offer Prime shipping.

What are the benefits of the step board?

  • Small number of products on offer
  • Many of the current competitors have not yet optimized their products (Prime, EBC, keyword optimization).
  • The average number of ratings is very low.

What speaks against the step board?

  • high FBA fees
  • Differentiation options are limited (height-adjustable ...)

Conclusion:

The high FBA fees jeopardize profitability with an average selling price of around €30. For this reason, the number of offers with Prime shipping on the first search results page is only 5 products. If you want to start selling, it is advisable not to send the entire stock to the Amazon warehouse, but to keep the majority of the products in a temporary warehouse, which charges lower storage costs than Amazon.

7. changing tent/toilet tent

7.1 How many offers are there for the search term "toilet tent" on Amazon.de?

fba amazon

7.2 What is the average price on the first search results page for the search term "Toilet tent"?

40,04 €

7.3 How many ratings do the products have on average?

14 ratings

7.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 1,348

Top seller turnover: € 6,398

Lowest turnover on the first page: € 252

7.5 How high is the estimated CPC bid? for sponsored products?

fba

Without running campaigns, it is not possible to make any clear statements about the CPC for sponsored products for the main keywords.   

7.6 How high are the Marketplace fees for the product category?

15 %

7.7 What are the approximate FBA costs per product per month?

The approximate FBA fees range from €10.74 to €17.34. On average, the FBA fees are therefore around €14.05.

7.8 How many products are available via Amazon Prime?

12 of the 16 products on the first page of results offer Prime shipping.

What are the advantages of the changing tent/toilet tent?

  • Little competition
  • High average selling price
  • Low number of ratings

What are the arguments against the changing tent/toilet tent?

  • manageable turnover
  • High FBA fees

Conclusion:

Worthwhile as a first product on Amazon for sellers without existing experience and without high sales expectations. However, it is advisable not to send the entire stock to the Amazon warehouse, but to keep some of it in a more cost-effective temporary warehouse.

8. baby pillow against flat head

8.1 How many offers are there for the search term "baby pillow against flat head" on Amazon.de?

Amazon fba ideas

8.2 What is the average price on the first search results page for the search term "Baby pillow against flat head"?

20,77 €

8.3 How many ratings do the products have on average?

88 Reviews

8.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 3,818

Top seller turnover: € 16,718

Lowest turnover on the first page: € 375

8.5 How high is the estimated CPC bid? for sponsored products?

ppc campaigns amazon

The proposed CPC bid is approximately € 0.26 for the main keyword "baby pillow against deformation" and € 0.14 for the keyword "baby pillow against flat head". For the following calculation of the approximate advertising costs per sale of a product, we assume a CPC of € 0.26.

Estimated conversion rate (high): 10 % → Advertising costs per sale = €2.60

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €5.20

Estimated conversion rate (low): 2 % → Advertising costs per sale = €13

8.6 How high are the Marketplace fees for the product category?

15 %

8.7 What are the approximate FBA costs per product per month?

The FBA fees range from €4.02 to €7.29 per product per month. The average is €5.52.

8.8 How many products are available via Amazon Prime?

12 of the 16 products on the first page of results offer Prime shipping.

What are the benefits of baby pillows for flat heads?

  • High average turnover
  • low CPC bids

What are the arguments against baby pillows for flat heads?

  • High number of reviews required (competition & product for babies)

Conclusion:

Recommended product for the sales launch on Amazon. However, it should be noted that certificates may be required. Parents also pay particular attention to reviews when buying products for their children. A strong focus should therefore be placed on generating reviews at the launch.

9. dental splint against grinding

9.1 How many offers are there for the search term "Zalignment rail Knish" on Amazon.de?

amazon search

9.2 What is the average price on the first search results page for the search term "dental splint grinding"?

15,18 €

9.3 How many ratings do the products have on average?

19 reviews

9.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 2,257

Top seller turnover: € 13,064

Lowest turnover on the first page: € 28

9.5 How high is the estimated CPC bid? for sponsored products?

ppc amazon campaign

I could not get a clear estimate of the CPC for sponsored products for the main keywords without running campaigns.   

9.6 How high are the Marketplace fees for the product category?

15 %

9.7 What are the approximate FBA costs per product per month?

The FBA fees range from €3.77 to €5.32 per product per month. The average is €4.50.

9.8 How many products are available via Amazon Prime?

12 of the 16 products on the first page of results offer Prime shipping.

What are the advantages of the splint against teeth grinding?

  • Low number of ratings
  • Little competition

What are the arguments against the dental splint against grinding?

  • few differentiation options

Conclusion:

Highly recommended product for the sales launch on Amazon. However, it should be noted that certificates may be required.

10. shisha hose

10.1 How many offers are there for the search term "hookah hose" on Amazon.de?

amazon product research

10.2 What is the average price on the first search results page for the search term "Shisha hose"?

16,39 €

10.3 How many ratings do the products have on average?

14 ratings

10.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 1,468

Top seller turnover: € 5,389

Lowest turnover on the first page: € 72

10.5 How high is the estimated CPC bid for sponsored products?

cpc campaign amazon

The proposed CPC bid is approx. 0.48 € for the main keywords "hookah hose" and "hookah hose silicone". Let us now calculate - as already known - the approximate advertising costs per sale of a product.

Estimated conversion rate (high): 10 % → Advertising costs per sale = €4.80

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €9.60

Estimated conversion rate (low): 2 % → Advertising costs per sale = €24

The advertising costs for sales via sponsored products already appear to be very high at a sales price of around €16. It is possible that the conversion rate is in the double-digit range so that the products on offer can be sold profitably via advertisements despite the high CPC bids.

10.6 How high are the Marketplace fees for the product category?

15 %

10.7 What are the approximate FBA costs per product per month?

The FBA fees range between €2.60 and €6.60 per product per month. The average is €4.76.

10.8 How many products are available via Amazon Prime?

10 of the 16 products on the first page of results offer Prime shipping.

What are the advantages of the shisha hose?

  • Low number of ratings

What speaks against the shisha hose?

  • Differentiation options  
  • Low sales price

Conclusion:

Worthwhile as a first product on Amazon for sellers without existing experience and without high sales expectations.

11. car wax

11.1 How many offers are there for the search term "car wax" on Amazon.de?

amazon search

11.2 What is the average price on the first search results page for the search term "Car wax"?

16,60 €

11.3 How many ratings do the products have on average?

144 Reviews

11.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 6,211

Top seller turnover: € 18,800

Lowest turnover on the first page: € 442

11.5 What is the estimated CPC bid for sponsored products?

cpc amazon

A clear statement on the CPC for sponsored products for the main keywords cannot be made without running campaigns.   

11.6 How high are the Marketplace fees for the product category?

15 %

11.7 What are the approximate FBA costs per product per month?

The FBA fees are between €3 and €6.69 per product per month. The average is €4.56.

11.8 How many products are available via Amazon Prime?

12 of the 16 products on the first page of results offer Prime shipping.

What are the benefits of car wax?

Besides In addition to the relatively high sales on the first search results page, the low level of optimization of competitor products also speaks in favour of selling car wax on Amazon. Although many of the products on offer are sold directly by Amazon via the vendor program, only a few product listings make use of the A+ content option. The number of images and the content displayed are also only optimized for Amazon search in very few cases.

What speaks against car wax?

Many of the search results on the first search results page are well-known brands that do not generate traffic exclusively via organic search terms such as "car wax", but also record a considerable proportion of traffic via brand searches. In competition with established brands, convincing buyers is much more difficult than in a category with exclusively private label products.

Conclusion:

At first glance, selling car wax as the first product on Amazon appears to be worthwhile, as it attracts high sales with a comparatively low degree of optimization among existing competitors. However, it should be noted that there are already established brands for car care products, which therefore enjoy greater trust than private label products. Car wax can certainly also be a worthwhile first Amazon product. However, it would be advisable to focus on product differentiation right from the start. For example, many customers search for "car wax carnauba". There are only 168 hits for the search term "car wax carnauba", which automatically reduces the number of competitors.

12. ironing board cover

12.1 How many offers are there for the search term "ironing board cover" on Amazon.de?

amazon seo

12.2 What is the average price on the first search results page for the search term "ironing board cover"?

16,35 €

12.3 How many ratings do the products have on average?

81 Reviews

12.4 What was the average turnover on the first search results page in the last 30 days?

Average turnover: € 6,726

Top seller turnover: € 24,375

Lowest turnover on the first page: € 991

12.5 How high is the estimated CPC bid? for sponsored products?

The proposed CPC bid is approx. 0.30 € for the specified main keywords "ironing board cover", "ironing board cover" and "ironing board cover 120×40". Let's now calculate the approximate advertising costs per sale of a product again.

Estimated conversion rate (high): 10 % → Advertising costs per sale = € 3

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €6

Estimated conversion rate (low): 2 % → Advertising costs per sale = €15

With an average sales price of €16.35, the proposed CPC bid and the expected acquisition costs per product sold are at a healthy level. When selling ironing board covers, we can assume a double-digit conversion rate due to the low emotional purchase signal.

12.6 How high are the Marketplace fees for the product category?

15 %

12.7 What are the approximate FBA costs per product per month?

The FBA fees are between €4.05 and €8.88 per product per month. The average is €6.03.

12.8 How many products are available via Amazon Prime?

16 of the 16 products on the first page of results offer Prime shipping.

What are the advantages of ironing board covers?

  • Good ratio of sales price to advertising costs
  • reasonable FBA fees
  • Relatively small number of similar products, especially in the various sizes

What speaks against ironing board covers?

  • Very easy to copy
  • No product to build a brand (not emotional)

Conclusion:

Recommended if you simply want to get your first Amazon product live without having the ambition to build a well-known brand from it.

13. straight holder

13.1 How many offers are there for the search term "straight holder" on Amazon.de?

amazon seo

13.2 What is the average price on the first search results page for the search term "Straight holder"?

21,24 €

13.3 How many ratings do the products have on average?

47 Reviews

13.4 How high was the average turnover in the last 30 days on the first search results page?

Average turnover: € 7,865

Top seller turnover: € 26,472

Lowest turnover on the first page: € 870

13.5 How high is the estimated CPC bid? for sponsored products?

sponsored products campaigns

The proposed CPC bid is approx. 0.07 € for the specified main keywords "straighteners", "straighteners for posture correction" and "posture correction". Let us now calculate - as we already know - the approximate advertising costs per sale of a product.

Estimated conversion rate (high): 10 % → Advertising costs per sale = €0.70

Estimated conversion rate (medium): 5 % → Advertising costs per sale = €1.40

Estimated conversion rate (low): 2 % → Advertising costs per sale = €3.50

The amount of the proposed bids is extremely low at 7 cents per click, especially if we assume an average selling price of €21.24.

13.6 How high are the Marketplace fees for the product category?

15 %

13.7 What are the approximate FBA costs per product per month?

The FBA fees range from €4.74 to €5.39 per product per month.

13.8 How many products are available via Amazon Prime?

16 of the 16 products on the first page of results offer Prime shipping.

What are the advantages of straight holders?

  • High average turnover
  • low CPC bids
  • Acceptable FBA fees in relation to the UK

What speaks against straight holders?

  • Strong competition (prime, number of ratings & keyword optimization)
  • Limited differentiation options

Conclusion:

The high sales of existing sellers on Amazon make the sale of straight holders appear very attractive. In addition, the current advertising costs for Sponsored Product campaigns for the main keywords are very low. The attractiveness of the product  is also reflected in the number of competitors. Despite the existing competition and the limited opportunities for differentiation, the sale of straight holders appears to be very attractive.

Tobias Dziuba

My name is Tobias and I am the founder and managing director of the Amazon agency Adsmasters GmbH based in Düsseldorf.

Your registration could not be saved. Please try again.
Your registration was successful.

Search
Generic filters

Live webinar: Amazon Ads: 30% more profit in one month

Name(Required)
e-mail(Required)

Google Rating
5.0
Based on 59 reviews
js_loader
Google Rating
5.0
Based on 59 reviews
js_loader