Establishment as category leader on Amazon
The big challenge at Sigor was the Creation one uniform Marketplace strategy as well as promoting your own products without becoming active as a seller yourself.
”Our decision to take the listing of our lights on Amazon into our own hands was a game changer. It opened the door to a large number of new customers in the B2B sector.
Michael PertererManaging Partner SIGOR Licht GmbH
SIGOR is known as an "innovative lighting specialist for illuminants and LED retrofit lamps". The medium-sized company from Wuppertal has a range tailored to the specialist trade with an extensive selection of lamps and LED products. In our collaboration, we created and marketed listings for the popular Nuindie (table and floor lamp) and Nuphare (garden lamp) models.
Period of cooperation: Q3 2020 - Ongoing
Optimized product listings
Seit der Erstellung von optimierten Produkt-Listings auf Amazon.de vertreibt Sigor über den größten Marktplatz der Welt beliebte Beleuchtungsprodukte wie Nuindie und Nuphare. Alle Listings wurden mit A+ Inhalten samt detaillierten Produktbeschreibungen zur Erhöhung der Konversionsrate, ansprechenden Produktabbildungen und suchmaschinenoptimierten Titeln erstellt.
Consulting and strategy
As a medium-sized company, SIGOR was able to benefit from targeted advice and a marketplace strategy. The developed strategy includes the creation of listings for bestseller products, A+ content, brand registration, a brand store and the launch of the first advertising campaigns.
Amazon.de advertising campaign
Advertising campaigns on Amazon can take various forms: Sponsored Products, Sponsored Brand and Sponsored Display. Through these forms of advertising, SIGOR's products will appear at various points in the buyer's journey, for example in product categories as Sponsored Products, thus ensuring higher sales.
Brand Store
Amazon Brand Stores allow brands to present products in their own, individually designed store. Instead of an ordinary listing, the brand store allows the character of a brand to come across much better, which ultimately increases customer loyalty to the brand and enables higher sales figures. Thanks to our experience with brand stores, we were able to successfully take over the creation of a brand store for SIGOR.
A+ contents
For brands like SIGOR, A+ content on Amazon is necessary because they manufacture individual products whose uniqueness needs to be showcased in product listings. By creating A+ content, we were able to help SIGOR not only do justice to their brand story, but also highlight the key features of each individual product. All of this helps to ensure that the A+ content I create sells particularly well.
Brand registration
By registering its brand on Amazon, SIGOR Licht GmbH is now able to sell its products as the proven owner of the SIGOR brand. This allows the company to access powerful tools to protect and market its brand.
