RICHEN

Today, IN & OUT HOUSE GmbH operates successfully on several marketplaces. Since we took over the e-commerce activities for brands such as RICHEN, new markets have been opened up, marketplaces conquered and category leaders formed on highly competitive platforms such as Amazon.de, Amazon.it and Otto.de. Richen is also present on other marketplaces such as Real.de, eBay.de, Mediamarkt.de and Metro.de. Together with the holistic sales concept, which relies on targeted PPC ads on several entities, the chosen path has proven to be a complete success.

By successfully managing Amazon Ads, Richen reaches a wide range of customers. Thanks to optimized advertising campaigns, Richen achieves high performance at all times and establishes new products. As a result, products such as the Richen electric fireplaces have long been among the top sellers in their category. 

There is no reason why universally used products such as electric fireplaces cannot also be sold in other countries outside Germany. It was therefore obvious to push ahead with the internationalization of the product range. One example of this is the successful development of the Italian market with the help of Amazon.it.

Suitable advertising measures can be used to reach new customer groups and undecided customers. We therefore take on advertising campaigns on Google Shopping and Otto.de in order to increase both reach and sales

"Amazon offers companies the opportunity to participate in e-commerce even without a separate online store. A simple product listing is no longer enough to be successful on Amazon. The competition on Amazon is fierce. With my core expertiseThe optimization of seller accounts including the revision of listings with A+ content, brand registration, optimization of titles etc. as well as continuous market observation have made RICHEN's products market leaders in their segment. The brand store we created also contributed to this.

Registering a trademark on Amazon has several advantages. Firstly, it clearly defines the owner of a brand, and secondly, it opens up a range of options for researching imitators and subsequently removing affected listings. It also makes it possible to create a brand store. This is why trademark registration on Amazon is a must for us.

In addition to selling on Amazon, we have decided to launch our own online store. With Elektrokaminshop.com, we have developed a niche store for RICHEN, other reliable, and independent marketplace. The store is search engine optimized and user-friendly.