Support for the Amazon day-to-day business for the Zaloop brand

Felloase.de has been active in the fur trade since 2000 - since 2007 also with its own online store. For 15 years, we have not only supplied our furs to end consumers, but have also furnished numerous hotels, restaurants, theaters and film and television productions. These include the "Wickie" films by Michael "Bully" Herbig.

Period of cooperation: Q1 2019 - ongoing

Management of the seller account

The management of an Amazon.de seller account is crucial for its performance. Through constant market analysis and optimization of variables such as prices, the performance of the product portfolio was significantly increased. In this way, we have also successfully expanded Zaloop's product range.

Consulting and strategy

One of my most fundamental tasks as a consultant is to create an eCommerce and marketplace strategy tailored to the customer. In the case of Felloase GmbH, such a strategy was successfully developed, communicated and implemented.

Brand Store

Amazon Brand Stores allow brands to present products in their own, individually designed store. Instead of an ordinary listing, the brand store makes the character of a brand much more visible, which ultimately increases customer loyalty to the brand and enables higher sales figures. Thanks to my experience with brand stores, we were able to successfully create a brand store for Zaloop.

Amazon.de advertising campaigns

Advertising campaigns on Amazon can take various forms: Sponsored Products, Sponsored Brand and Sponsored Display. Through these forms of advertising, Zaloop's products will appear at various points in the buyer's journey, for example in product categories as Sponsored Products, thus ensuring higher sales.

A+ contents

For brands like Zaloop, A+ content on Amazon is necessary because they manufacture individual products whose uniqueness needs to be showcased in product listings. By creating A+ content, we were able to help Zaloop not only do justice to their brand story, but also highlight the key features of each individual product. All of this helps to ensure that the A+ content we create sells particularly well.