The sleepz AGwhich was headquartered in Ludwigsfelde, Germany, was known for selling mattresses, slatted frames, but also complementary bedding, bed linen, beds and selected furniture. The company focused exclusively on sales via the Internet and therefore did not maintain a traditional store or store network.
Period of cooperation: Q2 2018 - Q4 2018
Consulting and strategy
One of my most fundamental tasks as a consultant is to create an eCommerce and marketplace strategy tailored to the client. In the case of Sleepz AG, such a strategy was successfully developed, communicated and implemented.
Management of the seller account
The management of an Amazon.de seller account is crucial for its performance. As part of our collaboration, we have made a five-digit number of products from Sleepz AG's product ranges available on Amazon.de with optimized listings, boosted sales through advertising campaigns and put a cross-brand strategy into practice.
Amazon.de advertising campaigns
Advertising campaigns on Amazon can take various forms: Sponsored Products, Sponsored Brand and Sponsored Display. These forms of advertising allow Sleepz AG products to appear at various points in the buyer's journey, for example in product categories as sponsored products, thus ensuring higher sales.
