Establishment of 4Bro's online presence on Amazon.de

4Bro is an innovative food start-up that sells ice teas, energy drinks and broji balls, among other things. 4BRO is currently shaking up the FMCG market with drinks and snacks. 4Bro was launched in April 2020 and is aimed at a target group of bros and sis.

4Bro achieved notoriety in particular by building up a reach on TikTok & Instagram.

Period of cooperation: Q1 2021 - ongoing

Optimized product listings

Since creating optimized product listings on Amazon.de, 4Bro has been selling popular lighting products such as Nuindie and Nuphare on the world's largest marketplace. All listings were created with A+ content including detailed product descriptions to increase conversion rates, appealing product images and search engine optimized titles.

Consulting and strategy

As a start-up, 4Bro was able to benefit from targeted advice and a marketplace strategy. The developed strategy includes the creation of listings for bestseller products, A+ content, brand registration, a brand store and the launch of the first advertising campaigns.

Amazon.de advertising campaign

Advertising campaigns on Amazon can take various forms: Sponsored Products, Sponsored Brand and Sponsored Display. These forms of advertising allow 4Bro products to appear at various points in the buyer's journey, for example in product categories as sponsored products, thus ensuring higher sales.

Brand Store

Amazon Brand Stores allow brands to present products in their own, individually designed store. Instead of an ordinary listing, the brand store allows the character of a brand to come across much better, which ultimately increases customer loyalty to the brand and enables higher sales figures. Thanks to our experience with brand stores, we were able to successfully take over the creation of a brand store for SIGOR.

A+ contents

For brands like 4Bro, A+ content on Amazon is necessary because they manufacture individual products whose uniqueness needs to be showcased in product listings. By creating A+ content, we were able to help 4Bro not only do justice to their brand story, but also highlight the key features of each individual product. All of this helps to ensure that the A+ content I create sells particularly well.

Brand registration

By registering its brand on Amazon, Ethno IQ GmbH is now able to sell its products as the proven owner of the 4Bro brand. This allows the company to access powerful tools to protect and market its brand.