As a marketplace, Amazon brings merchants and customers directly together. So that customers have a wide range of products to choose from and merchants have a large audience for their products from the very beginning, which initially has to be compiled in their own online shop. To be precise, Amazon already has over 44 million customers in Germany in 2016, of which 17 million have a prime account. There were more than 64,000 registered sellers that year, making Amazon’s reach unparalleled.

In addition, more and more people are starting product searches directly on Amazon instead of using search engines as Google. In 2016 34% of product searches started directly on Amazon. As the number of users and the range of products are increasing, this proportion will certainly continue to rise.  It becomes clear that the presence of Amazon is playing an increasingly important role.

Furthermore, the conversion rate is correspondingly high at about 10% on average, thanks to the high trustworthiness of Amazon. The payment process is also handled conveniently by Amazon, so you do not have to worry about it yourself. Amazon is generally easy for sellers to use and can take some work off your hands.